just in time for the holidays


We love when one of our favorite brands comes to life, which is precisely what has happened with Alpha Industries NYC Pop-Up. Conveniently in time for the holiday rush, the brick-and-mortar features AI’s complete Fall and Winter 2022 collection, with a display wall blending art and fashion, highlighting 25 pieces telling the brand’s history since 1959.

Cruise in the SoHo location to be greeted by the bold orange neon of the signature logo, aviation-inspired furniture, and all the greatness of the brand’s assortment of military-inspired jackets and apparel ranging from the iconic bomber jacket to puffer coats and fur hooded parkas. Christmas has come early with epic Alpha Industries collaborations with New Era and Imogene + Willie, these exclusives are only available in the shop.

The 3,000-square-foot space will also feature custom activations, upcycling workshops, and premier event launches. Stop by to get holiday shopping started early, we dare you not to leave with a gift for yourself that will last the test of time.