August has surfaced, and our CYTIES catalog is dedicated to the hunt for the perfect wave. Entering ocean waves takes mental strength, and conquering swells requires a zen-like focus, we’re all about it. Our layout is filled with elite items that nod to our idea of a stylish and modern surf culture, selected for antics that range from hanging ten, posting up on a sandbar, and lighting bonfires after an epic day of swell. Each item is intended to assist in riding any kind of wave that life so chooses to send your way, literally and figuratively, while helping you achieve an endless summer sense of mind. Thus, the lesson here is a perfect wave is extremely rare, and even if you ride one, chances are what you’ll remember the most is the hunt it took to get it.
3SIXTEEN: VACATION SHIRT
Wrinkles… who cares. When 3SIXTEEN made this one, they had one thing in mind, and it’s all in the name (Vacation). While that word may feel a little different this year, remember, it’s a mindset. Grab this beach-ready shirt, let the ocean breeze breathe through, feel the sunscreen absorb underneath, and watch as it appropriately wrinkles, all while knowing, that you’re quite possibly rocking the coolest shirt on the globe.
MAMI WATA: SURF TRUNK
If you didn’t consider Africa one of the choice spots on the globe to catch barrels you’ve been sleeping under an ocean rock. Mami Wata is a brand that is designed and manufactured in Africa — creating jobs, building skills, and luring people to its great country. On 1900 miles of bold adventures coastline, these will serve as your go-to trunks from catching waves to kickin’ it on the white sand. And remember, It’s always midnight somewhere.
NIXON: HIGH TIDE
Don’t ever sleep on the tides, the timing around them can make all the difference when planning your day in the ocean. The Base Tide from our ‘ol pals at Nixon slips 21st-century tech into retro design and gives you a dependable, stealthy sleek watch. The digital face has negative LCD for easy underwater reading, also including time, date, future tide times, chronograph and countdown timers. With a water rating of 100 Meter / 10 ATM, The Base Tide is your go-to summer surf gadget.
CHARCOAL SOAP ON A ROPE
This exfoliating bar is exactly what you need to recharge your skin while at the same time detoxifying impurities. Made in the USA by the homies at BYRD, it’s sulfate-free and charcoal activated. With a smokey sea salt scent, it’ll have you feelin’ clean while still smelling like you just blasted an 8-foot-barrel. Throw this in the pack and stay fresh and clean all summer long.
VANS VAULT/ PILGRIM: OG CLASSIC SLIP-ON
Last month we brought you a shoe collaboration with Lone Flag and UNIV. We’re running that back this month with a killer collab from Pilgrim and Vans to celebrate the 3rd anniversary of the Pilgrim Surf + Supply Tokyo shop. These batman black kicks feature an embossed suede Pilgrim pennant grid and canvas side panel and binding. Slip these on before loading up your Ford Bronco and cruising down to the beach to catch those once in a lifetime waves.
FELLOW: CARTER MOVE MUG
Beat the crowd and hit the morning surf. The Carter Move Mug with all its details will be your best amigo when it comes to the brew. Cup holder friendly and a snap-in splash guard, you can rest assured your hot black coffee will stay warm for hours, thanks to the heat lock double wall vacuum. This mug is a gift that’ll keep on giving and will absolutely serve the purpose of all your to-go coffee needs.
MISSION WORKSHOP: THE RHAKE
Bags just don’t get more versatile than The Rhake. When Mission Workshop Frankenstein-ed this bad boy, they created an absolute monster of a bag. Built with two-layer weatherproof construction to keep your gear safe and dry, the bag can also grow or shrink as needed to hold clothes. It’s a competitive world out there for the creators of packs and bags, but this one here is one you should absolutely be pulling out your AMEX for.
Say aloud and repeat… be one with the board, be one with the board. The Quartet is a quad version of a twin fin with the larger Twin fins in front of two smaller single foil stabilizers. The magic in the ride is the synergy of those two fins working together which creates a natural turning curve when pressure is applied. The result is control and speed meant for medium-sized waves and solid connection to your new wingman in the waves.
Tweaking the gear amidst a break from the sets comes with the right pocket tool. The Leatherman Thruster is a surf toolbox for your pocket. It is custom engineers with what you need the most; a bit driver with fin key, easy-out, wax comb, and a lanyard hole or spring hook to clip it to any daypack. And when it’s time to toast to a day spent ripping the waves, it has a bottle opener to help pop open a frosty beverage.
RAEN: SAGE SLATE CRYSTAL
We chose this style from RAEN as the Sage Crystal reminds us of the ocean, and the polarized brown lenses are perfect for bright days at the beach. Featuring a lightly tear dropped lens shape, Sage suits a wide range of face shapes and has a retro soul. Toss these on when out of the ocean for HD clarity through the day, sun-up to sunset. With five-barrel hinges and a wire core embedded in each temple for strength, SAGE is built to last on all our surf adventures.
SEX WAX: TROPICAL SURF WAX
Toothbrushes are useless without toothpaste, the same notion goes for your board and the most trusted surf wax brand of all time. Whether you’re going toes to the nose, going aerial with 360s, or riding up the bottom turn, Sexwax has you covered for your footy grip. Works as Basecoat or in Water 78 Degrees & Up—grip & rip.
LUCKY BASTARD CO: REEF-SAFE SUNSCREEN
Lather up to save all coral and sea creatures. The free-spirited team at Lucky Bastard Co. has created an all-natural, mineral-based sunscreen (SPF 30) that is safe for your body and the environment without any harmful chemicals. No stranger to their lip balm the sunscreen/face-stick is the team’s entrance into the ring to help not only bring these products to market but equally as important, bring awareness to the serious health risks to our bodies and to our oceans and reefs.