You can imagine there would be many SMILEs while out on the open road with your best mates cruising through Big Sky Country. SMILE is the visual tale of the Imperfects crew exploring and falling back on Montana roots with newly acquired SoCal vibes. And now after years spent down in Cali, the Montana upbringing is getting the recognition it deserves while the crew comes to understand the simplistic reality of the range.
The skate parks hit along the adventure are seemingly like roadside attractions. Not much to look at from a quick glance, but once out of the van with the wheels grinding the coping and spinning through concrete bowls, it’s a paradise of high fives, laughs, and SMILEs. And as Imperfects as a brand is built on the perspectives of creativity and exposing your own uniqueness, SMILE is the visual exploration of finding the imperfections in life and glorifying them.
SMILE is what life should be all about. No matter the hardships, life is a journey with unforeseen obstacles, but with your band of brothers, a van, and a skateboard, it ain’t all that bad.