icons of design unite


  • February 4, 2021
  • Vids
  • By: CYTIES

Two grandmasters of racing design have joined forces, announcing a global partnership, Tag Heuer and Porsche. The result is a celebration of engineering, where craft meets technology in so many mouthwatering details. Inspired by the timeless classic that is the Porsche 911 Carrera, this collab begins with a special release timepiece honoring automatic precision, and turbo engines all at once. 

The details start with the face of the watch, as the Chronograph color scheme is red, black, and grey—which happens to be iconic tones for the Carrera. The Porsche font and name are inscribed on the ceramic bezel, and the soft calf strap has you feeling like the interior of the iconic car is wrapped around your wrist. It’s a watch that is not only meant to set the bar for craftsmanship but is engineered to perform. 

It’s just the beginning of this long-overdue, highly anticipated relationship. Rumor has it Porsche clients may be able to specify their car with a TAG Heuer clock. Driven by dreams and fueled by desire, this special team-up is one for the ages. It’s created for anyone that is a watch or Porsche aficionado, and a soul that lives for velocity in the lane of passion, pushing forward on the track of life.