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the key to the perfect wave is the journey

WAVE CHASER

It’s a constant search, an addicting quest. Some only tell stories about it, others have actually claimed they have experienced it, and the mere out-of-body encounter is all they can think about. Does it really exist? Or is it just a manufactured moment that is lost in myths and fabled tales? Can it be tracked? Is it based on geographic harmony? Or is it just the right time at the right place? Where is, and how does one find… the perfect wave?

A perfect wave can be relatable to many things in life. Some would say we spend too much time waiting for it to happen or believe that once we get one, something will unlock inside, provoking a higher understanding. This month’s Catalog is dedicated to a reverse thought on this topic. Maybe the perfect wave isn’t the one you ever foresaw coming, and it never is what you expected. What if it’s all of them combined? We believe the perfect wave is the ongoing crusade to find one.

The great Kobe Bryant once said, “It’s not the destination. It’s the journey.” Though Mamba wasn’t an avid surfer, he was very intrigued to learn how to ride waves and also inspired others in their own quest.

Happy Surf Month from CYTIES. With spring in the air, the ocean is calling, and our team’s chosen items below will keep you outfitted from the hot sand to turquoise sets. We hope this catalog equips you for your journey and outfits you for whatever it is you are paddling out towards in life.

THE COTTON HEMP TEE

Shed off that jacket, show some ink, and let the sun change the temperature of your arms. It’s Springtime, and while we love a good coat, it doesn’t mesh well with the Surfer Rock beating out the side of SONOS speakers. The Cotton Hemp Tee by Taylor Stitch is a tailored fit. Like all items by TS, “basic” doesn’t = single-use (we’ve all had those). With a blend of organic cotton and hemp, it’s soft, light, and sturdy all at the same time. Say hello to your new favorite tee.

BUY FROM TAYLOR STITCH

VANS UA AUTHENTIC 44DX

If you’re a Vans fan, this is the ultimate tribute shoe for your collection. The No. 44 was made back in 1966 out of the original Vans Anaheim factory. It was widely known for its thick grippy sole, built tough as hell for any skate antics. Authentic 44 DX pays tribute to that shoe and the first Vans factory in Anaheim, California. While the lace-up is a visual throwback, the construction is built with modern updates to enhance comfort for day-to-day wear. Off The Wall, Off The Waves, or simply just off to grab a coffee, the 44 DX is your endless summer shoe. 

BUY FROM VANS

CRAIG HOLLINGSWORTH FISH

Otherwise known as an elephant gun, your speed egg, the stick, your Van Darkholme, or simply, your surfboard. When selecting a board for our catalog that best represents Surf Month on CYTIES, we looked to the Craig Hollingsworth Fish from Lighting Bolt. Why do you ask? This board is all about a good time in the swell, and we live for more good times. New tech combined with retro style has made fish boards very practical for modern wave riders, and many are adding them to their quivers. The 5’10” fish above with its honey yellow airbrush and the signature red bolt is too badass not to insert as the centerpiece in this catalog. Now all you have to do is click the button below to grip it and rip it. 

BUY FROM LIGHTNING BOLT

DEUS BLACK BOARD SHORTS

These bad boys were designed and tested at the Deus House of Simple Pleasures in Camperdown, Sydney. We know, how the hell do we get there? And when is the next flight out? As part of the Deus Spring collection, the board shorts are made with a contrasting drawcord and back zip pocket, 100% poly rip stock fabrication, and a garment wash.

*Sorry for the short write-up. We’re busy looking for flights and packing our bags for the Deus House of Simple Pleasures.

BUY FROM DEUS

THE SURF CAP

A hat, especially one with a monocle, is a statement of allegiance. We pledge ours to the gang at Imperfects, who simply set the bar to all things cool when it comes to SoCal life. The mantra woven into each piece offered by the team is built upon a belief that “embracing your imperfections is perfect and it allows you to share the value of your approach and your opinion Creation comes from Imperfection.” The Surf Cap is made of flexible Nylon Taslan, and it’s not afraid of a little salt bath and adventurous antics. The hat is a reminder that maybe the most imperfect wave just might be the most unexpected ride of your life. 

BUY FROM IMPERFECTS

ROVER PACK

This silhouette of this daypack is made from the same material as seatbelts and parachutes—nylon. Two essentials made to keep you safe when you’re shifting down canyons and cruising with the birds. While The Rover Pack won’t secure your feet to the board when ripping a ten-foot water wall, it will keep your gear safe and sound on a sandy beach. And as the waves rescind into the mouth of the ocean, and the day continues, this trusty pack will stay strapped to your back for where ever the journey takes you.

BUY FROM TOPO DESIGNS

MYLES

When it RAEN’s it never pours… unless it’s rays of sunshine with the hazy silhouette of the California mountains in the distance. Put your feet in the sand, pop the top off a beach beer, and look into a sky that knows no clouds. Spring is here and the MYLES shades by RAEN are the optics we’re riding off into every sunset with this season.

BUY FROM RAEN

CYTIES X HWG SEA SALT SPRAY

Quite often the best hair is naturally created with ocean antics and warm breezes. With the hustle of life, we don’t always have the time to achieve this look on a daily basis, until now. HWG’s Texturizing Sea Salt Spray is perfect for adding volume and grit to your style, it goes in easy and the result is effortless. This spray all-natural and finishes with a pinewood scent to freshen up the locks, making it grooming essential for any road warrior or jet setter. Wake up, spray in, attack day—repeat.

BUY FROM CYTIES

NOAH SURF WAX

Born right here in the U.S.A, this all-organic surf wax is non-toxic, biodegradable, and made fresh with locally sourced ingredients in sunny Santa Cruz, CA. Lather up the deck of the board and stand tall, sturdy, and confident this surf season. Hang ten, dudes!

BUY FROM NOAH

TURKISH TOWEL

You can’t celebrate Surf Month on CYTIES without a towel, it just wouldn’t make sense. This isn’t your average bath towel either, this is the pampering you deserve after a day of ripping it up in the ocean. Turkish towels are created in the Aegean region of Turkey, and handwoven with cotton fibers that are absorbent and dry quickly. One of the best parts about these particular towels is the easy roll up and pack down, as they transform easily to fit in a pack. Or you can just wrap around the waist and head to the tiki bar like the surf savant you are. 

BUY FROM HUCKBERY

TOPO DESIGNS TUMBLER

We love a good tandem team up, so when Topo joined forces with MiiR we knew everyone was in for a treat. The result is an insulated 12oz stainless steel travel tumbler that not only keeps your bevies hot and cold, but turns heads with its custom graphics. There is a time and place for pops of color, and this tumbler is 100% one of those moments to add a little necessary art to your carry game. You can feel good about the purchase too, as each buy helps fund trackable clean water and health projects in areas of need around the world.

BUY FROM TOPO DESIGNS
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