We are CYTIES, founded in 2013 as the official Field Guide for the Modern Explorer. Our webizine features interactive city guides, lifestyle articles, exclusive interviews, and curated lists of seasonal style essentials and gear that are proven to elevate daily life and travel. Consider us a micro agency with a small team who is obsessed with exploring the next great adventure.
OUR PLAY BOOK
Our success has been fueled by a crucial ingredient that bonds our weekly readers and users—trust. We confidently challenge what a majority of the modern web has become, a vortex of unorganized catalogs filled with algorithms built on gluttony. We are the alternative, an explorative digital ecosystem connecting like-minded individuals to experiences and advice. What our readers aim to explore, we endlessly aim to cover. And if you’re a stylish traveler whose sweet spot is the airport lounge, chances are you have heard of CYTIES.
Our team (powered by endless espresso) has several ways to trailblaze your brand into the hungry minds of our committed audience, and we are always open to expanding on new approaches together. We strive to execute marketing objectives, create brand awareness, and drive sales to companies we believe in. Below are a few of our favorite, and most victorious campaign concepts, consider it a look into our Play Book. Dive in and choose your path.
WEEKLY LIFESTYLE ARTICLES
We build articles that fit right into the flow of our magazine content, immersing your brand in a stream of great company. It inspires us to create stories for the best-of-the-best when it comes to bars, coffee, style, hotels, and luxury getaways, as well as topic advice and videos on the subjects of grooming, vehicles, spirits & brews, wardrobe, tech, and inside tips. For supreme exposure, we are always open to the discussion of the Main Feature Package, which allows display on top of our page for up to three full days, including social nods. *Main Features are to be determined on the subject of the content by our Co-Editors-in-Chief.
Each article is showcased in our weekly newsletter, The Morning Buzz.
The catalog approach is one of our most viewed. Our team constructs monthly catalogs of the coolest everyday gear and products, inserting your brand in the arena of other major players and enabling you to share a stage with some of our favorite labels. With every catalog comes perhaps the most powerful element; a unique and compelling story explaining why we selected the gear and apparel. This allows us to build the identity of who the catalog is designed for, connecting our readers to the layout personality much like someone’s favorite character in a book.
The GEAR GRID is our definitive purchasing guide, updated daily with new gear and exclusive deals. Framed in a minimalist calendar format, it acts much like a year long advent calendar—drawing readers and explorers back every day to discover what’s next.
The GEAR GRID evolves through the season and is designed to support small business brands that aim to break the mold. Our team scours the globe to find the featured well-designed objects, collected to enhance the lifestyle of who we believe the modern explorer is: a hard worker, a free thinker, and most certainly a world traveler.
Categories on the GEAR GRID include apparel, grooming, watches, bags, tech, and more, also including books and classic vinyl to set the tone on the weekends. Each month is powered by a Featured Brand. From a single day reveal, to exclusive partnerships, cool collabs, and weekly takeovers, there are multiple ways to immerse a brand in the GEAR GRID… let’s start the conversation.
BRANDS FEATURED ON GEAR GRID
Our team has too much fun when it comes to The Getaway approach for brands, and our readers absolutely love it. With this type of strategy, the sky is the limit for creative paths and angles. The blueprint of The Getaway is the compelling marketing strategy; we feature your brands item/items in a weekender bag of essentials while tying in a captivating hotel or rental property that our readers can book through us, thanks to our elite partnerships. Be it an alpine escape, or a loft nestled in Brooklyn, we paint the picture of the perfect trip molded by the soul of your brand. Tiers of the article campaign include informative breakdowns on why we packed specific items and how they set the tone for The Getaway, we even include a playlist that captures a soundtrack to the digital trip. So, the question is, where are we headed?
WEBSITE TRAFFIC: 22,231 sessions this month
WEBSITE PAGE VIEWS: 36,618 this month
NEWSLETTER SUBSCRIBERS: Organic 2.5k
INSTAGRAM FOLLOWERS: 24.6k
INSTAGRAM IMPRESSIONS: 4k – 9k per post
GENDER: 76% Men & 24% Female
AGE: 25 – 48 (72% of the Audience)
We started CYTIES believing something was missing in the constant stream of information within this thing we call cyberspace. Our very own store and travel app are in the works as we speak, we would love to tell you more about it. Here’s to frequent flyer miles, clutch playlists, getting lost with your camera, and open roads that fall into glowing skylines of endless culture and curiosity.