Huckberry

OUR ARTICLE

When it comes to equipping your next adventure, Huckberry is the online sherpa for all active, stylish, and clutch gear to get you where ever you need to go. It was only a matter of time before the rapids of Huckberry’s stream of top-notch brands and inspiration waterfalled into brick and mortar form. At 383 Bleeker Street in the West Village, Huckberry has come to life for the first time and intends to push the boundaries of experiential retail.

Our vision is to build the most inspiring men’s retailer in the world through exclusive gear, original storytelling, and immersive experiences — Richard Greiner

The location will be equal parts store and inspiration, as the pop-up will feature seven actionable adventures along with the gear—and gifts—needed to rise to every occasion this winter. Actionable adventures? Let us help explain the genius of the store’s ethos. Drawing on the experiences of Huckberry’s devotees, employees, and ambassadors, the store will highlight seven unique adventure itineraries ranging as far as a West Village Drinking Tour with Jack Kerouac, to a 72 Hours In Iceland experience. Each adventure will feature a free actionable itinerary that customers can take away from the store, insider perks at select stops (exclusive savings, VIP treatment, etc.), and an edited selection of the season’s best men’s apparel and footwear, gear, and gifts — most of which are exclusive to Huckberry.

Stop in for a blizzard of in-store events like fireside chats with Huckberry ambassadors, product demos, and live programming with Huckberry partners including Men’s Journal and Popular Mechanics. Not making it to NYC this winter? Tune in on Huckberry’s social channels for all the happenings of the store throughout the coming months.

Huckberry Co-Founder Richard Greiner reflects on the milestone of the first time pop up, “Our vision is to build the most inspiring men’s retailer in the world through exclusive gear, original storytelling, and immersive experiences.” One can only wonder if this is the beginning of Huckberry pop-ups through the nation or even a step towards a permanent location in the near future. One thing is for sure, Huckberry isn’t just catering to adventures anymore, they are full-on creating them.

The Huckberry store is a must add to your Manhattan itinerary for the gear and gifts needed to rise to every occasion in any kind of adventure.