UPDATE: ONLINE ONLY NOW! -- What started as a pipe dream in a small garage, Hardworking Gentlemen has swung the doors open to a SoCal for HWG manufacturing goods that work as hard as you do. More than a collection of essentials and barbershop, HWG is a space designed for men who appreciate the details amidst the hustle of life.
OUR ARTICLEBY: Ben Hitch Contributing writer
Cruising down HWY 101 there is certainly the homage to the simpler days with a surfboard in tow. And no means has the surf culture faded away, nowadays you can find yourself amongst true craftsman with the intent of bettering the every day from a space named and dedicated to Hardworking Gentlemen.
you better believe the HWG products will be the icing on your fresh look.
Found in one of Encicintias oldest buildings, built in the 1920s, Hardworking Gentlemen prides themselves on delivering products made from natural ingredients for the everyday man. The shop is everything you want to be and in its truest form, SoCal – So Chill. From the sidewalk looking through the big sidewalk windows, you’ll notice an old school Triumph Motorcycle with a surfboard rack that truly paints the picture to the character of the shop. The shelves are littered with cultured clothing from local brands and friends like Inuk Bags, Free Note, Seager Goods, Bandits Leather, RAEN Optics, Bradley Mountain, and a stack of Album Surf Boards. And of course, all these great brands compliment the California crafted goods of Hardworking Gentlemen.
HWG spent years researching and testing ingredients that would bring forth the best in product and as co-founder RR mentioned, “it felt like I was back in school… as a chemistry major trying to find the right formulas.” It speaks leaps and bounds to a brand that is backed by the blood, sweat, and beakers of its founders. Not too mention that the woodwork within the shop was all done by a Hardworking Gentlemen.
But back to that chemistry project, HWG has curated a variety of moisturizers, hair products, soaps, natural deodorants and a sea salt spray that leaves your hair feeling refreshed like you’ve just jumped in the water. The black and yellow, black and yellow branded goods center the shop and prove to a great segway to the dueling barber chairs. And with 2 fulltime barbers the shears are sharp, the conversation is on point (generally about the surf), and you better believe the HWG products will be the icing on your fresh look.
All said and done, Hardworking Gentlemen is a shop that has you covered head to toe – before and after the surf. It’s a place you’ll end up spending hours just talking shop, dialing in your threads for SoCal living, and based on the fact that HWG was derived from a need for products that are functional, built with integrity, and enhance a hardworking gentleman’s everyday life, you know you’ll be filling your Dopp kit and closet with the best the 101 has to offer.
Per the barbershop, walk-ins are welcome though appts are strongly recommended
Neighboring Swamis is essential for surf and solid for breakfast
Make sure to keep in touch with HWG, they are always up to something
After the HWG experience, head down the 101 to Seaside Market for some Cardiff Crack