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THE ASTER

The 95,000-square-foot private members club and hotel features 35 suites, a rooftop restaurant and outdoor movie theater, co-working space, and spectacular views of the City of Angels.

OUR ARTICLE

BY: Andrew Williams Contributing writer

This summer, The City of Angels welcomed a new destination to its famed hospitality scene in the former location of the Paul H. Allen. Club, at Hollywood and Vine.

The Aster, a suite-only, 35-room structure, features a rooftop restaurant and co-working space. The hybrid lifestyle locale is billed as a dual private members’ club, with a $3,600 annual fee, and hotel, starting at $595, designed by Salt Hotels.

At 95,000 square feet, the five-floor concept boasts several impressive amenities, including a roof deck, with spectacular views of the Hollywood Sign and Capitol Records, an outdoor movie theater, hair and beauty salon, gym, recording studio, and screening room.

The space embodies L.A.’s iconic glitz and glamor, in addition to “the warmth, welcome, and sophistication of the world’s best boutique properties.”

To say the world has changed since March 2020 is an understatement. In this brave new world where urban environments must adapt to the blending of home, work, and social life, The Aster’s arrival is especially timely — even as it contends with a constantly evolving and exploding local private member landscape.

Nailing the balancing act between exclusivity and public access to luxury gives it a unique flavor.

In a single, multi-faceted venue, members can take business calls, host clients, hit the gym, grab a cocktail, take in the city from above, and enjoy a rich offering of programming and events while mingling with non-members. The Aster proves that the grit of the city’s diverse and cross-generational community of established and would-be actors, musicians, artists, and entrepreneurs can co-exist alongside the swank.

Bringing the space to life is executed with style and flair — thanks to a majestic staircase, its handsome mixture of 18-foot trees (native to the area), hand-crafted decor, floral prints, geometric shapes, and a palette of dusty rose, lush greens, rich blues, and notes of beige, brown, gold and red. It’s eclectic without being overbearing or overly splashy.

LA is known for its larger-than-life movie stars, beloved sports franchises, and countless cultural landmarks, such as Venice Beach, Sunset Boulevard, the Hollywood Walk of Fame, Rodeo Drive, Beverly Hills, and the picturesque Pacific Coast Highway.

Numerous hotels like the Beverly Hills Hotel, Chateau Marmont Hollywood Roosevelt, and Sunset Tower Hotel all hold a special place in the city’s history.

Though, if the parade of aspiring stars passing through the city is proof, LA always welcomes the opportunity to crown another can’t-miss attraction. The Aster seems up to the task.

CYTIES will catch you for a drink at golden hour to toast to Tinseltown.

 

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