San Francisco

Proper Hotel


Every one of San Francisco Proper's 131 rooms connects the modern, residential comforts of downtown living with old-school French and Italian sensibility. Set within the historic redbrick building in the Mid–Market district, The Proper is the perfect gateway into The City.


BY: Alex Temblador Contributing writer

From gold rush enthusiasts to tech moguls, San Francisco has long worked its magic on men with its daily blanket of fog. San Francisco Proper Hotel is like many places in San Francisco. It inspires and brings magic into the lives of proper men.

Set in a triangular, historic flatiron building, San Francisco Proper Hotel is a classy destination for travelers who like the finer things. When you arrive, you take in the upscale design of the public spaces, noting the carefully-curated sophisticated furniture that has a touch of interesting color or print and complements the elegant lofty ceilings and hodgepodge of decorative wall elements.

San Francisco will provide the magic. You just got to tap into it.

The rooms are clean and neat with a neutral color tone that’s calming to you. While the bunk bed rooms don’t have a ton of space, at least they provide plenty of storage and a budget that fits your wallet. Double rooms and Suites are handsomely spacious for San Francisco, offering great views, which can be enjoyed as you relax on your bed.

You like to relax but need to stay connected, so any hotel that has the best of the best in tech, gets five stars in your mind. You discover that you can sync your phone apps to the flat-screen TV with Google Chromecast and link up your phone and play some tunes on the sleek Vifa Helsinki wireless loudspeakers. Tablets and free Wi-Fi in the rooms garner additional praise from you.

After you’ve settled in, you grab dinner at Villon, the hotel’s dynamic restaurant with an American menu to satisfy any weary traveler. The food is perfect, and the service does not disappoint. You pay the check and head to the elevator, bypassing the floor your room is on to head to Charmaine’s, the sexy rooftop bar.

Style and class mixes perfectly on the rooftop lounge. Light from the firepits and from buildings surrounding the hotel provide just enough glow to catch sight of a lovely woman who stands with a drink in hand, enjoying the atmosphere, night air, and views. You nod to her, she smiles.

Like you, she was brought to the hotel for the delicious cocktails and the rooftop escape from the hustle and bustle of the San Francisco streets. You start up a conversation, eventually asking to see her the next evening.

She agrees.

The next day, you have a morning workout in the hotel’s fully-equipped gym incorporating both weights and cardio. When you’re done, you text the woman you met last night, asking if you’re still on for a date that evening – because that’s the proper thing to do.

When your plans are set, you head out into the city to explore and work, debating for a moment between walking, renting a free Shinola bike, or taking the trolley, BART, or bus, all of which are just outside the hotel’s door. With a location in Mid-City, it’s easy enough to get many places on foot like the Civic Center or Union Square in less than 15 minutes.

After a full day of work, meetings, or sightseeing, you have a quick rinse in your walk-in shower, making sure to use the hotel’s Aesop’s bath amenities. You look yourself once over in the mirror. You’re posh, presentable, and ready to experience San Francisco with a cool woman you met the night before.

Once you step out the doors of the San Francisco Proper Hotel, the fate of your night rests in your hands. San Francisco will provide the magic. You just got to tap into it.


This sophisticated hotel is a minute’s walk from a light rail stop, and surrounded by city spoils

Featuring designer toiletries, Italian linens and floral decor, the ultrachic rooms provide complimentary Wi-Fi, smart TVs and minibars.

Ask for a room come with sofa. Or upgrade to a suite for city views and living rooms.

Room service is available 24/7 for all those late night cravings 

Amenities include a refined restaurant, a chic rooftop lounge, a fitness room and meeting spaces to get work done