Lone Flag

OUR ARTICLE

With a flag comes a dedicated allegiance to honoring what the hoisted banner represents. And in the case of this Lone Flag flying just north of San Diego, it signifies the notion that fit, form, and function reign supreme over the Southern California land and far beyond. When walking in the brick-and-mortar shop along the S Coast Highway, you instantly become enthused with the amount of layers that the Lone Flag exhibits. Here, a nation of the best men’s brands available have joined forces. Names like Rogue Territory, Bradley Mountain, and 3sixteen are just a few displayed meticulously in the sharp aesthetic of the space — all within a walk to the surf.

 Fit is extremely important here. With a repair station, chain stitching, single-needle hem service, and other denim repairs are offered daily.

The inside is a visual masterpiece: a diverse amount of strong denim collides with outerwear and tees while shelves of leather goods, hats, and packs break up the synchronization of hangers. Just when a vibrant color might tease your attention away from a table of accessories, you’re quickly brought back to the bold tandem of black and white, the major color tone of the Lone Flag symbol, boldly floating on a wall illuminated by light from behind.  Fit is extremely important here. With a repair station, chain stitching, single-needle hem service, and other denim repairs are offered daily. The communal space is always buzzing with brand pop-ups in an the outside airstream, an events patio and a two-chair barbershop in collaboration with cult-favorites SoundCuts to keep the mane fresh and sharp. These are the details that has Lone Flag rising higher up the pole in recognition for modern men today.

Our Cyties pick-up? Lone Flag’s own Coast Watch Fleece in Deep Deep Black, an easy throw on after ripping the swell at Swami’s State Beach. Take note, the door is always open to Lone Flag for memorable conversation over strong  coffee from their espresso offering, so stop in and pledge your allegiance to the Lone Flag that represents not just a concept space but the premium products and lifestyle goods that define a man today.